The strategy and tactics of pricing : a guide to growing more profitability / Thomas T. Nagle, Georg Müller.
By: Nagle, Thomas T [author.].
Contributor(s): Müller, Georg [author.].
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2018Edition: Sixth edition.Description: xx, 331 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138737501.Subject(s): Pricing | Marketing -- Decision making | ProfitDDC classification: 658.816Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 4 |
658.816 NAG 2018 (Browse shelf) | 1 | Available | SHTEx,70005,03,AD | SHTEx,94603,03,RA | 5000164247 |
Includes bibliographical references and index.