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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman.

By: Ottman, Jacquelyn A.
Series: BK business book: Publisher: Sheffield [England] : Greenleaf Publishing, [2011]Copyright date: ©2011Description: xx, 252 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781906093440 (paperback).Subject(s): Green marketing | MarketingDDC classification: 658.802
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU
658.802 OTT 2011 (Browse shelf) 1 Available SOMAC,37003,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD 5000163683
Reserve Collection Taylor's Library-TU
658.802 OTT 2011 (Browse shelf) 1 Available SOMAC,37003,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD 5000163684

Brand Management


Includes bibliographical references and index.