How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
By: Aitchison, Jim.
Publisher: Singapore : J. Wiley, 2002Description: xviii, 411 p. : ill., ports. ; 26 cm.ISBN: 0470820551.Subject(s): Advertising -- Asia | Advertising -- Pacific Area | Communication in marketing -- Asia | Communication in marketing -- Pacific Area | Advertising campaigns | Brand name products -- ManagementDDC classification: 659.1095Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 8 |
659.1095 AIT (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000045750 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 8 |
659.1095 AIT (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000032061 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 8 |
659.1095 AIT (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | 5000033931 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 8 |
659.1095 AIT (Browse shelf) | 1 | Available | SOMAC,37000,02,GR | 5000036002 |
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659.1095 AIT Now my advertising works! : | 659.1095 AIT How Asia advertises : | 659.1095 AIT How Asia advertises : | 659.1095 AIT How Asia advertises : | 659.1095 AIT How Asia advertises : | 659.10954 CHA Indian advertising : | 659.10954 PAR FCB-Ulka brand building advertising : |