Strategic marketing planning and evaluation / Geoff Lancaster, Lester Massingham.
By: Lancaster, Geoff
.
Contributor(s): Massingham, Lester.
Publisher: London: Kogan Page, 1996Description: 187p. ; 21 cm.ISBN: 0749417846.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8
No physical items for this record
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8 LAN Essentials of marketing : | 658.8 LAN Essentials of marketing : | 658.8 LAN Essentials of marketing : | 658.8 LAN Strategic marketing planning and evaluation / | 658.8 LAN 2011 Visual marketing : | 658.8 LAN 2011 Visual marketing : | 658.8 LAN 2011 Essentials of marketing management / |