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Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald.

By: Publication details: Oxford : Butterworth-Heinemann, 1995.Edition: 3rd edDescription: xiii, 485, [5] p : ill., forms ; 25 cmISBN:
  • 075062213X
Subject(s): DDC classification:
  • 658.802 MCD
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