Normal view MARC view ISBD view

Marketing for competitiveness [electronic resource] : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya and Den Huan Hooi.

Publisher: Singapore : World Scientific Publishing Co. Pte Ltd., �2017Description: 1 online resource (252 p.) : ill.ISBN: 9789813201972; 9813201975.Subject(s): Marketing -- Asia | Internet marketing -- AsiaGenre/Form: Electronic books.DDC classification: 658.8/72095 Online resources: An electronic book accessible through the World Wide Web; click to view

Item type	Current location	Call number	Status	Notes	Date due	Barcode
Main Collection	Taylor's Library - Perpetual(TU)	658.8/72095 (Browse shelf)	e-book	TBSxx,34001,03,AD,PPT \| TBSxx,34004,03,AD,PPT \| TBSxx,18002,03,AD,PPT \| TBSxx,34005,03,AD,PPT \| TBSxx,34006,03,AD,PPT \| TBSxx,34002,03,AD,PPT \| TBSxx,34003,03,AD,PPT \| TBSxx,34007,03,AD,PPT \| TBSxx,24003,03,AD,PPT \| TBSxx,24004,03,AD,PPT

Previous								Next
Previous	658.8/72028553 Improving e-commerce web applications through business intelligence techniques /	658.8/7203 Encyclopedia of E-business development and management in the global economy	658.8/7203 Encyclopedia of e-commerce development, implementation, and management /	658.8/72095 Marketing for competitiveness	658.8/8 Credit management /	658.8 AAK Strategic market management /	658.8 AAK Strategic market management /	Next

Includes bibliographical references.

Mode of access: World Wide Web.

System requirements: Adobe Acrobat Reader.

Title from web page (viewed March 7, 2019).