Quantitative modelling in marketing and management [electronic resource] / edited by Luiz Moutinho, Kun-Huang Huarng.
Contributor(s): Moutinho, Luiz | Huarng, Kun-huang.
Publisher: Singapore : World Scientific Publishing Co. Pte Ltd., c2016Edition: 2nd ed.Description: 1 online resource (xxviii, 540 p.) : ill. (some col.).ISBN: 9789814696357; 9814696358.Subject(s): Management -- Mathematical models | Marketing -- Mathematical modelsGenre/Form: Electronic books.DDC classification: 658.80072/7 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.80072/7 (Browse shelf) | e-book | TBSxx,34001,03,AD,PPT | TBSxx,34004,03,AD,PPT | TBSxx,18002,03,AD,PPT | TBSxx,34005,03,AD,PPT | TBSxx,34006,03,AD,PPT | TBSxx,34002,03,AD,PPT | TBSxx,34003,03,AD,PPT | TBSxx,34007,03,AD,PPT | TBSxx,24003,03,AD,PPT | TBSxx,24004,03,AD,PPT |
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| 658.8003 WIL 2011 Wiley international encyclopedia of marketing / | 658.8003 WIL 2011 Wiley international encyclopedia of marketing / | 658.8003 WIL 2011 Wiley international encyclopedia of marketing / | 658.80072/7 Quantitative modelling in marketing and management | 658.80076 DIB Marketing briefs : | 658.80076 JAC Marketing : | 658.80088297 HAN 2011 Handbook of Islamic marketing / |
Title from PDF file title page (viewed January 14, 2016).
Includes bibliographical references.
Electronic reproduction. Singapore : World Scientific, [2015].
Mode of access: World Wide Web.