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Principles of advertising : a global perspective / Monle Lee, Carla Johnson.

By: Lee, Monle [author.].

Contributor(s): Johnson, Carla C, 1969-.

Publisher: New York : Haworth Press, 2005Edition: Second edition.Description: 1 online resource (xxi, 427 pages).Content type: text Media type: unmediated Carrier type: volumeISBN: 9780203050262; 9781136419324; 9781136419393; 9781136419461.Subject(s): Advertising

Additional physical formats: Print version:: No titleDDC classification: 659.1 Online resources: An electronic book accessible through the World Wide Web; click to view

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Title notes

Item type	Current location	Call number	Status	Notes	Date due	Barcode
Main Collection	Taylor's Library - Perpetual(TU)	659.1 (Browse shelf)	e-book	TDSxx,92612,03,RA,PPT

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Includes bibliographical references (pages 383-400) and index.