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Co-creating brands brand management from a co-creative perspective / Nicholas Ind, Holger Schmidt.

Publisher: London : Bloomsbury Business, 2019Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 1472962273; 9781472962256; 1472962257; 9781472962270.Subject(s): Brand name products -- Management | Branding (Marketing) -- Management | Customer relations -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 658.827 Online resources: An electronic book accessible through the World Wide Web; click to view

Item type	Current location	Call number	Status	Notes	Date due	Barcode
Main Collection	Taylor's Library - Perpetual(TU)	658.827 (Browse shelf)	e-book	SHTEx,11713,03,AD,PPT \| SHTEx,11727,03,RM,PPT \| SHTEx,11720,03,RM,PPT

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