Building consumer-brand relationship in luxury brand management / Paula Rodrigues, Lusíada University of Porto, Portugal and Ana Pinto Borges, Instituto Superior de Adminstracăo e Gestăo, Portugal.
By: Rodrigues, Paula Cristina Lopes [author.].
Contributor(s): Borges, Ana Pinto [author.].
Publisher: Hershey : IGI Global, 2020Description: 1 online resource (343 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 1799843718; 9781799843719.Subject(s): Luxuries -- Marketing | Brand name products -- Management | Customer relationsGenre/Form: Electronic books.Additional physical formats: Print version:: Building Consumer-Brand Relationship in Luxury Brand ManagementDDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/27 (Browse shelf) | e-book | SHTEx,11713,03,AD,PPT | SHTEx,11727,03,RM,PPT | SHTEx,11720,03,RM,PPT |
Description based upon print version of record.
Added to collection customer.56279.3