The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
Contributor(s): Blankson, Charles | Dall'Olmo Riley, Francesca | Singh, Jaywant.
Series: Routledge companions in business, management and accounting: Publisher: New York : Routledge, 2016Edition: First edition.Description: 1 online resource (xxxii, 583 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781315796789; 9781317751564; 9781317751571.Other title: Companion to contemporary brand management.Subject(s): Branding (Marketing) -- Management | Internet marketing | Communication in marketing | Social responsibility of businessAdditional physical formats: Print version: : No titleDDC classification: 658.827 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.827 (Browse shelf) | e-book | SHTEx,11713,03,RM,PPT | SHTEx,11727,03,RM,PPT | SHTEx,11720,03,RM,PPT |