Media management : a casebook approach / C. Ann Hollifield, [and others].
Contributor(s): Hollifield, C. Ann [author.].
Series: Routledge communication series: Publisher: New York, New York ; Abingdon, Oxon : Routledge, 2016Copyright date: ©2016Edition: Fifth edition.Description: 1 online resource (439 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781315700335 (e-book).Subject(s): Mass media -- Management -- Case studiesGenre/Form: Electronic books.Additional physical formats: Print version:: Media management : a casebook approach.DDC classification: 302.23068 Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Includes bibliographical references and indexes.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.