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Media economics : theory and practice / edited by Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco.

by Alexander, Alison, 1949 October 21- [author.] | Owers, James [author.] | Carveth, Rod [author.] | Hollifield, C. Ann [author.] | Greco, Albert N, 1945- [author.].

Edition: Third edition.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4/730223] (1).
Media economics : theory and practice / Edited by Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco.

by Alexander, Alison, 1949 October 21- [editor] | Owers, James [editor] | Carveth, Rod [editor] | Hollifield, C. Ann [editor] | Greco, Albert N, 1945- [editor].

Edition: Third edition.Publisher: Abingdon, Oxfordshire : Routledge, 2015Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4730223 MED 2015] (1).
Media management : a casebook approach / C. Ann Hollifield, [and others].

by Hollifield, C. Ann [author.].

Edition: Fifth edition.Publisher: New York, New York ; Abingdon, Oxon : Routledge, 2016Copyright date: ©2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Media analytics : understanding media, audiences, and consumers in the 21st century / edited by C. Ann Hollifield, Amy Jo Coffey.

by Hollifield, C. Ann [author.] | Coffey, Amy Jo [author.].

Publisher: New York, NY : Routledge, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 302.23] (1).