Principles of marketing / Philip T. Kotler, Gary Armstrong with Marc Oliver Opresnik.
By: Kotler, Philip T [author.].
Contributor(s): Armstrong, Gary [author.] | Opresnik, Marc Oliver [contributor.].
Publisher: Harlow, England : Pearson, [2021]Copyright date: ©2021Edition: Eighteenth edition, Global edition.Description: 1 online resource (729 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781292341200 (e-book).Subject(s): MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Principles of marketing.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | SOAFx,34006,03,RM,PPT | ||
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | SOAFx,34005,03,RM,PPT | ||
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | SOMMx,93601,03,RM,PPT | SOMMx,13607,03,RM,PPT |
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| 658.8 Services marketing : | 658.8 Principles of marketing / | 658.8 Principles of marketing / | 658.8 Principles of marketing / | 658.8 Marketing strategy and competitive positioning / | 658.8 The road to luxury : | 658.8 Marketing management / |
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.