Impacts of online advertising on business performance / Tereza Semerádová and Petr Weinlich, editors.
Contributor(s): Semerádová, Tereza [editor.] | Weinlich, Petr [editor.] | IGI Global [publisher.].
Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Description: 16 PDFs (262 pages).Content type: text Media type: electronic Carrier type: online resourceISBN: 9781799816201.Subject(s): Internet advertising | Electronic commerce | Success in businessGenre/Form: Electronic books.Additional physical formats: No title; Print version:: No titleDDC classification: 659.14/4 Online resources: An electronic book accessible through the World Wide Web; click to view Also available in print.| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Taylor's Library-TU | e-book | |||||
| Main Collection | Taylor's Library - Perpetual(TU) | 659.14/4 (Browse shelf) | e-book | GENLS,GENLS,03,CL,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.14/4 The social media MBA guide to ROI : | 659.14/4 Digital advertising : | 659.14/4 Strategies in e-business : | 659.14/4 Impacts of online advertising on business performance / | 659.14 ADA www.advertising / | 659.14 LUS 2011 Sounds like branding : | 659.14 LUS 2011 Sounds like branding : |
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Also available in print.
Mode of access: World Wide Web.
Description based on title screen (IGI Global, viewed 11/12/2019).