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The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.

Publisher: Singapore : Wiley, [2021]Copyright date: ©2021Description: 1 online resource (515 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781119741367.Subject(s): Luxury goods industry | Luxuries -- Marketing | Branding (Marketing)Genre/Form: Electronic books.Additional physical formats: Print version:: Road to luxury : the new frontiers in luxury brand management cloth.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view

Item type	Current location	Call number	Status	Notes	Date due	Barcode
Main Collection	Taylor's Library - Perpetual(TU)	658.8 (Browse shelf)	e-book	SHTEx,11727,03,RA,PPT

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Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.