The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.
By: Som, Ashok [author.]
.
Contributor(s): Blanckaert, Christian [author.].
Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2021]Edition: Second edition.Description: xix, 492 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119741312.Subject(s): Luxuries -- Marketing | Luxury goods industry | Brand name products -- Management | Branding (Marketing)DDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 2, BayNo 1 |
658.8 SOM 2021 (Browse shelf) | Available | SHTEx,94603,03,RM | 5000173832 |
Includes bibliographical references and index.