Advertising, promotion, and other aspects of integrated marketing communications.
By: Andrews, J. Craig [author.].
Contributor(s): Shimp, Terence A [author.].
Publisher: Boston, MA : Cengage, 2018Edition: 10th edition / J. Craig Andrews, Terence A. Shimp.Description: xviii, 635 pages : colour illustrations ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781337282659.Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.802No physical items for this record
Previous edition: 2013.
Includes bibliographical references and index.