The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.
Contributor(s): Wright, Len Tiu [editor.]
| Moutinho, Luiz [editor.] | Stone, Merlin [editor., editor.] | Bagozzi, Richard P [editor.].
Series: Routledge companions in business, management and accounting.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Description: xix, 611 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780367694319; 9781138682788.Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU | 658.83 ROU 2021 (Browse shelf) | Available | SOMAC,91605,03.RM | 5000175154 | ||
| Main Collection | Taylor's Library-TU | 658.83 ROU 2021 (Browse shelf) | Available | SOMAC,91605,03.RM | 5000175153 |
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| 658.83 QUA Qualitative marketing research / | 658.83 QUA Qualitative marketing research / | 658.83 REI 2010 Listening to the voice of the market : | 658.83 ROU 2021 The Routledge companion to marketing research / | 658.83 ROU 2021 The Routledge companion to marketing research / | 658.83 SAL 2009 Measurement in marketing research : | 658.83 SCH Marketing research : |
Includes bibliographical references and index.