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Digital analytics for marketing / A. Karim Feroz, Gohar F. Khan, and Marshall Sponder.

By: Contributor(s): Series: Mastering business in AsiaPublisher: New York, NY : Routledge, [2024]Copyright date: ©2024Edition: Second editionDescription: 1 online resource (xii, 307 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781003821755
Subject(s): Genre/Form: Additional physical formats: Print version:: Digital analytics for marketing.DDC classification:
  • 658.8340285 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.8340285 (Browse shelf(Opens below)) e-book SOMAC,91615,03,RA,PPT

Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.