Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev.
Publisher: Hoboken, NJ : Pearson Education, Inc., [2026]Publisher: ©2026Edition: Seventeenth editionDescription: 1 online resourceContent type:- text
- computer
- online resource
- 9780138076320
- 658.8 23
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf(Opens below)) | e-book | SOMMx,13607,03,RA,PPT |
Browsing Taylor's Library-TU shelves Close shelf browser (Hides shelf browser)
| 658.8 Marketing : | 658.8 Essentials of marketing / | 658.8 The luxury strategy : | 658.8 Marketing management / | 658.8 International marketing / | 658.8 Marketing 6.0 : the future is immersive / | 658.8 | 658.8/72 | 658.872 Marketing automation for dummies |
Includes bibliographical references and index.
Description based on print version record.
EBSCOhost "EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025.