Strategic integrated marketing communications / Larry Percy.
Publisher: London ; New York, New York : Routledge, 2023Edition: Fourth editionDescription: 1 online resource (319 pages)Content type:- text
- computer
- online resource
- 9781000842883
- 658.802 23
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-Perpetual(TC) | 658.802 (Browse shelf(Opens below)) | e-book | SDPSx,83003,03,RA,PPT |
Browsing Taylor's Library-TC shelves Close shelf browser (Hides shelf browser)
| 658.80095 RET Rethinking marketing : | 658.8009595 SIE 1999 More marketing management cases in Malaysia / | 658.8009595 SIE 1999 More marketing management cases in Malaysia / | 658.802 Strategic integrated marketing communications / | 658.802 COH The marketing plan / | 658.802 CRE Six sigma for marketing processes : | 658.802 HIE How to write a successful marketing plan : |
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.