Services marketing : integrating customer focus across the firm.
Publisher: New York, NY : McGraw Hill LLC, [2024]Copyright date: ©2024Edition: Eighth edition / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende; International student editionDescription: xxvi, 531 pages : illustrations (black and white) ; 25 cmContent type:- text
- unmediated
- volume
- 658.8 ZEI 2024
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 ZEI 2024 (Browse shelf(Opens below)) | Available | SOMMx,93601,03,RA|SOMMx,83607,03,RA|SOMMx,93614,03,RA|SOMMx,83608,03,RA | 5000179721 |
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| 658.8 ZEI 2009 Services marketing : integrating customer focus across the firm / | 658.8 ZEI 2013 Services marketing : integrating customer focus across the firm / | 658.8 ZEI 2013 Services marketing : integrating customer focus across the firm / | 658.8 ZEI 2024 Services marketing : integrating customer focus across the firm. | 658.8 ZIK Marketing / | 658.8 ZIK Marketing / | 658.8 ZIK Effective marketing : |
This edition also issued in print: 2024.
Previous edition: published as by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 2018.
"This international student edition is for use outside of the U.S."--Front cover.
Includes bibliographical references and index.