Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
Contributor(s): Hawkins, Del I
| Mothersbaugh, David L | Best, Roger J.
Publisher: Boston : McGraw-Hill/Irwin, c2007Edition: 10th ed.Description: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0071106685 (pbk., int'l ed.); 0071109153 (pbk., pkg); 9780071109154 (pbk., pkg); 9780071106689 (pbk., int'l ed.).Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 8 |
658.83420973 CON (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 5000038468 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83420973 CON (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 1001010650 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83420973 CON (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000515100 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 8 |
658.83420973 CON (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019762 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83420973 CON (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000515106 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 8 |
658.83420973 CON (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014254 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83420973 CON (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000515099 |
Previous ed.: / by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 2004.
Includes bibliographical references and indexes.