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Accelerating customer relationships : using CRM and relationship technologies / Ronald S. Swift

By: Swift, Ronald S.
Edition: Upper Saddle River, N.J. : Prentice Hall PTR.Description: xxi, 480 p. : ill. ; 25 cm.ISBN: 0130889849.Subject(s): Customer relationsDDC classification: 658.812
Contents:
Preface. - Ch. 1. Managing Customer Relationships 1:1. - Ch. 2. Defining Your CRM Process. - Ch. 3. The Role of Information Technology. - Ch. 4. Learning from Information: Data Mining. - Ch. 5. The Stages of Growth for CRM and Data Warehouse. - Ch. 6. Data Warehouse Methodology. - Ch. 7. Building the CRM Data Warehouse and Info-Structure. - Ch. 8. Critical Success Factors for CRM and DW. - Ch. 9. Data Privacy: Ensuring Confidence. - Ch. 10. Implementing Privacy and Customer Views. - Ch. 11. The @@@@@@@@@@@@@@@@ctive Data Warehouse. - Ch. 12. The Economic Value of CRM. - Ch. 13. The Strategic View of Data Warehousing and CRM. - Ch. 14. How Companies Succeed Using CRM, Data Warehousing, and Relationship Technologies. - Ch. 15. Studies of Communications Industry Implementations. - Appendix A. Author's End Notes and Acknowledgments. - Appendix B. Bibliography/References. - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 4

 658.812 SWI (Browse shelf) 1 Available SOCIT,15011,03,CL 5000037718

Preface. - Ch. 1. Managing Customer Relationships 1:1. - Ch. 2. Defining Your CRM Process. - Ch. 3. The Role of Information Technology. - Ch. 4. Learning from Information: Data Mining. - Ch. 5. The Stages of Growth for CRM and Data Warehouse. - Ch. 6. Data Warehouse Methodology. - Ch. 7. Building the CRM Data Warehouse and Info-Structure. - Ch. 8. Critical Success Factors for CRM and DW. - Ch. 9. Data Privacy: Ensuring Confidence. - Ch. 10. Implementing Privacy and Customer Views. - Ch. 11. The @@@@@@@@@@@@@@@@ctive Data Warehouse. - Ch. 12. The Economic Value of CRM. - Ch. 13. The Strategic View of Data Warehousing and CRM. - Ch. 14. How Companies Succeed Using CRM, Data Warehousing, and Relationship Technologies. - Ch. 15. Studies of Communications Industry Implementations. - Appendix A. Author's End Notes and Acknowledgments. - Appendix B. Bibliography/References. - Index.