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Global logic : the challenge of globalisation for Southeast Asian business / Christopher Reynolds

By: Reynolds, Christopher.
Publisher: Singapore : Prentice Hall, 2002Description: 433 p. : ill. ; 23 cm.ISBN: 0130093181 (pbk.).Subject(s): Business enterprises -- Asia, Southeastern | Competition, International | Financial crises -- Southeast Asia | Globalization -- Economic aspects -- Asia, Southeastern | Southeast Asia -- Economic conditionsDDC classification: 338.70959
Contents:
Preface. - Acknowledgements. - Acronyms. - Introduction: Challenges to Convertional Wisdom. - 1. A Review of the Growth of Global Business. - 2. Globalisation Defined. - 3. The Southeast Asian Economic Miracle and International Trade Theory. - 4. The Growth of Regionalism. - 5. Global Finance and Southeast Asia. - 6. Southeast Asian Business Systems. - 7. The Financial Crisis as a 'Critical Event" for the Guanxi Business System. - 8. Redefining Conpetition. - 9. A Global Management Approach. - 10. A Global Marketing Approach. - 11. Global Business Stratedies for Southeast Asian Business. - 12. Engaging the Future: Critical Conversations for Southeast Asian Business. - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU
338.70959 REY (Browse shelf) 1 Available SHTEx,60001,03,GR 1000808884
Main Collection Taylor's Library-TU
338.70959 REY (Browse shelf) 1 Available SOMAC,37003,03,GR 1000111385

Preface. - Acknowledgements. - Acronyms. - Introduction: Challenges to Convertional Wisdom. - 1. A Review of the Growth of Global Business. - 2. Globalisation Defined. - 3. The Southeast Asian Economic Miracle and International Trade Theory. - 4. The Growth of Regionalism. - 5. Global Finance and Southeast Asia. - 6. Southeast Asian Business Systems. - 7. The Financial Crisis as a 'Critical Event" for the Guanxi Business System. - 8. Redefining Conpetition. - 9. A Global Management Approach. - 10. A Global Marketing Approach. - 11. Global Business Stratedies for Southeast Asian Business. - 12. Engaging the Future: Critical Conversations for Southeast Asian Business. - Index.

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