Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault, William D., Jr
.
Contributor(s): Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).
Publisher: New York : McGraw-Hill/Irwin, c2011Edition: 18th ed.Description: xxxix, 746, [41] p. : ill. (some col.) ; 29 cm.ISBN: 9780073529950 (hbk.); 0073529958 (hbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER 2011 (Browse shelf) | 1 | Available | SHTEx,70004,03,GR | 5000117205 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 5 |
658.8 PER 2011 (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000115921 |
Includes bibliographical references and index.