Management of electronic media / Alan B. Albarran.
By: Albarran, Alan B
.
Publisher: Belmont, Calif. : Wadsworth, c2002Edition: 2nd ed.Description: xx, 315 p. : ill. ; 25 cm.ISBN: 0534561918 (hbk.).Subject(s): Mass media -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 3 |
302.23068 ALB (Browse shelf) | 1 | Available | SOMAC,37001,03,RA | 5000027026 | |
Main Collection | Taylor's Library-TU |
Floor 3, Shelf Transit , Side 1, TierNo 2, BayNo 1 |
302.23068 ALB (Browse shelf) | 1 | Available | SOMAC,37001,03,RA | 5000027036 | |
Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 3 |
302.23068 ALB (Browse shelf) | 1 | Available | SOMAC,37002,03,RA | 5000027048 |
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302.23068 Strategic management in the media | 302.23068 Media management | 302.23068 Media management and artificial intelligence : | 302.23068 ALB Management of electronic media / | 302.23068 ALB Management of electronic media / | 302.23068 ALB Management of electronic media / | 302.23068 ALB Management of electronic media / |
Includes bibliographical references and index.
Preface. - List of abbreviations and acronyms. - 1. Managing in the electronic media. - 2. Strategic alliances and partnerships. - 3. Ethics of management. - 4. Theories of management. - 5. Financial management. - 6. Managing personnel. - 7. Understanding markets and audiences. - 8. Programming: strategy and distribution. - 9. Marketing. - 10. News and news management. - 11. Regulatory influences and electronic media management. 12. The internet and electronic media management. - Glossary of key terms. - Index.