Offensive marketing, or, How to make your competitors followers / [by] Hugh Davidson; foreword by Anthony J. F. O'Reilly.
By: Davidson, J.H. (J. Hugh)
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Publisher: London : Penguin Books, 1972Description: 415 p. : ill. ; 20 cm.ISBN: 0140091173.Subject(s): Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Contents:
1. Profitable 2. Offensive 3. Integrated 4. Strategic 5. Effectively executed 6. Offensive marketing for the future.
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3 |
658.8 DAV (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000043573 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.8 DAL Marketing management : | 658.8 DAR 2010 Marketing through turbulent times / | 658.8 DAV Selling to the giants : | 658.8 DAV Offensive marketing, or, How to make your competitors followers / | 658.8 DAV How to be better at--marketing / | 658.8 DAV Measuring marketing : | 658.8 DAV 2013 Measuring marketing : |
Includes bibliographical references and index.
1. Profitable 2. Offensive 3. Integrated 4. Strategic 5. Effectively executed 6. Offensive marketing for the future.