Designing messages for development communication : an audience participation-based approach / Bella Mody ; illustrations by Mary Rolston Singh.
By: Mody, Bella
.
Contributor(s): Traber, Michael | White, Robert A.
Series: Communication and human values / series editors, Robert A. White, Michael Traber.Publisher: New Delhi ; Newbury Park, Calif. : SAGE, 1991Description: 211 p. : ill. ; 23 cm.ISBN: 0803991061 (US-pbk.).Subject(s): Mass media -- Audiences | Mass media -- Developing countriesDDC classification: 302.23091724 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4, Side 1, TierNo 1, BayNo 3 |
302.23091724 MOD (Browse shelf) | 1 | Available | SOMAC,09030,02,GR | 5000027539 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 1, BayNo 4 |
302.23091724 MOD (Browse shelf) | 1 | Available | SOMAC,09030,02,CL | 5000046338 | |
| Main Collection | Taylor's Library-TU | 302.23091724 MOD (Browse shelf) | 1 | Available | SOMAC,09030,02,GR | 5000158251 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 302.23091724 DEV 2009 Development communication : | 302.23091724 MOD Designing messages for development communication : | 302.23091724 MOD Designing messages for development communication : | 302.23091724 MOD Designing messages for development communication : | 302.2309174927 ARA 2011 Arab media : | 302.2309174927 NEW 2011 The new Arab media : | 302.23091767 MAS 2010 Mass media in selected Muslim countries / |
Includes index.
Preface. - 1. Development communication. - 2. The invisible audience. - 3. Audience participation-based message design : the idea. - 4. Audience participation-based message design : implementation and ethics. - 5. Designing messages that communicate. - 6. How to research the audience. - 7. Audience-responsive topics. - 8. Audience-responsive message formats. - 9. Writing message specifications and objectives. - 10. Pretesting audience response. - 11. Summary. - Appendix. - Index. - About the author.