The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander.
By: Quelch, John A
.
Contributor(s): Laidler-Kylander, Nathalie.
Publisher: Mason, Ohio : Thomson / South-Western, c2006Description: vi, 324 p. : ill., map ; 24 cm.ISBN: 032432023X (hbk).Subject(s): Non-governmental organizations -- Management | Non-governmental organizations -- Case studies | Brand name productsDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 QUE (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000036015 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 QUE (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000022095 |
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| 658.827 POS 2012 Brand turnaround : | 658.827 PRI 2008 Brand immortality : | 658.827 QUE The new global brands : | 658.827 QUE The new global brands : | 658.827 QUE The new global brands : | 658.827 RAN Branding / | 658.827 RIE Brand management : |
Includes bibliographical references.