How to plan advertising / edited by Alan Cooper.
Contributor(s): Cooper, Alan
| Account Planning Group.
Publisher: London : Continnum in association with the Account Planning Group, c1997Edition: 2nd ed.Description: xvii, 201 p. : ill. ; 25 cm.ISBN: 0826457401 (pbk).Subject(s): Advertising -- PlanningDDC classification: 659.111
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 HOW (Browse shelf) | 1 | Available | SLASx,05000,03,GR|SOCxx, 09050,03, RM | 1000511604 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 HOW (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | SOMAC,09050,03,RM | 5000159127 |
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| 659.111 GOO Media planning workbook : | 659.111 GOO Media planning workbook : | 659.111 HOW How to plan advertising / | 659.111 HOW How to plan advertising / | 659.111 HOW How to plan advertising / | 659.111 K294 Advertising media workbook and sourcebook | 659.111 KEL Kellogg on advertising & media : |
Reprinted by Thomson in 2004.
Includes bibliographical references and index.