Strategic marketing / David W. Cravens, Nigel F. Piercy.
By: Cravens, David W
.
Contributor(s): Piercy, Nigel.
Publisher: Boston : [London] McGraw-Hill, c2009Edition: 9th ed.Description: xv, 784 p. : ill., map ; 26 cm.ISBN: 9780071263351 (pbk. : Int'l ed.); 0071263357 (pbk. : Int'l ed.).Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802
Contents:
Pt1- Strategic Marketing-- Pt2- Markets, Segments and Customer Value-- Pt3- Designing Market Driven Strategies-- Pt4- Market-Driven program Development--Pt5- Implementing and Managing Market- driven Strategies-- Pt6- Comprehensive Cases.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 CRA (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000008533 |
Includes bibliographical references and indexes.
Pt1- Strategic Marketing-- Pt2- Markets, Segments and Customer Value-- Pt3- Designing Market Driven Strategies-- Pt4- Market-Driven program Development--Pt5- Implementing and Managing Market- driven Strategies-- Pt6- Comprehensive Cases.