[Re] inventing the brand : can top brands survive the new market realities? / Jean-Noel Kapferer.
By: Kapferer, Jean-Noël
.
Publisher: London : Kogan Page, 2001Description: vi, 234 p. : ill. ; 25 cm.ISBN: 0749435933.Other title: Reinventing the brand.Subject(s): Brand name products | Product managementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 KAP (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000032068 |
Originally published in French: Paris : Editions d'organisation, 2000.
Includes bibliographical references (p. 225-226) and index.