Taylor's Library

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Product strategy and management / Michael Baker and Susan Hart.

by Baker, Michael J. (Michael John) | Hart, Susan J.

Publisher: London : Prentice Hall Europe, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.56 BAK] (2).
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Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.

by Murray, Brian H, 1968- | ebrary, Inc.

Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins.

by Calkins, Tim.

Publisher: Basingstoke : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 CAL 2014] (1).
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Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra

by Riezebos, H. J, 1960- | Kist, Bas | Kootstra, Gert.

Publisher: Harlow, England : Financial Times/Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 RIE] (2). In transit (1).
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Innovation management and new product development / Paul Trott.

by Trott, Paul.

Edition: 2nd ed.Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.575 TRO] (1).
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[Re] inventing the brand : can top brands survive the new market realities? / Jean-Noel Kapferer.

by Kapferer, Jean-Noël.

Publisher: London : Kogan Page, 2001Other title: Reinventing the brand..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KAP] (1).
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Beyond branding / edited by Nicholas Ind.

by Ind, Nicholas.

Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BEY] (1).
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If you're so brilliant-- how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton.

by Cheverton, Peter.

Publisher: London : Kogan Page, 2002Other title: How come your brand isn't working hard enough?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CHE] (1).
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Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.

by Schultz, Don E | Schultz, Heidi F.

Publisher: Mason, OH : South-Western/Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 SCH] (1).
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Marketing : concepts and strategies.

by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing.

Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 DIB 2016] (1).
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.

by Malinic, Radim, 1978- [author.].

Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MAL 2019] (1). Checked out (1).
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