Beyond branding / edited by Nicholas Ind.
Contributor(s): Ind, Nicholas.
Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Description: xviii, 236 p. : ill. ; 24 cm.ISBN: 0749441151.Subject(s): Brand name products | Brand choice | Product managementDDC classification: 658.827Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 |
658.827 BEY (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000044286 |
Includes bibliographical references and index.
A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not: brand inside: brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan -- Postscript / Malcolm Allan.