If you're so brilliant-- how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton.
By: Cheverton, Peter
.
Series: If you're so brilliant-- series. Publisher: London : Kogan Page, 2002Description: xii, 180 p. : ill. ; 22 cm.ISBN: 0749437286.Other title: How come your brand isn't working hard enough?.Subject(s): Product management | Brand name productsDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 CHE (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000037662 |
Includes index