Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.
By: Schultz, Don E
.
Contributor(s): Schultz, Heidi F.
Publisher: Mason, OH : South-Western/Thomson Learning, c2004Description: 156 p. : ill. ; 23 cm.ISBN: 0538727144 (pbk.).Subject(s): Brand name products | Product managementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 SCH (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000036013 |
Includes bibliographical references and index.