| 000 -LEADER |
|---|
| fixed length control field |
00931cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003022188 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306155042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0538727144 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201304271216 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201209191012 |
| Level of effort used to assign classification |
izani |
| Level of effort used to assign subject headings |
201102181718 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200605241029 |
| Level of effort used to assign classification |
mas |
| -- |
200506021446 |
| -- |
ramlah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
SCH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Don E. |
| 9 (RLIN) |
5520 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand babble : |
| Remainder of title |
sense and nonsense about branding / |
| Statement of responsibility, etc. |
Don E. Schultz, Heidi F. Schultz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, OH : |
| Name of publisher, distributor, etc. |
South-Western/Thomson Learning, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
156 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
202023 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 9 (RLIN) |
205071 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Heidi F. |
| 9 (RLIN) |
220874 |
| 920 ## - Programme |
|---|
| Programme |
GENLS : 181008 |
| 921 ## - Programme |
|---|
| Programme |
SHT : 665327 |
| 922 ## - Programme |
|---|
| Programme |
SOC : 202268 |
| 923 ## - Programme |
|---|
| Programme |
ADTP : 97643 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
35929 |
| Koha biblioitemnumber |
35929 |
