Schultz, Don E.
Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz. - Mason, OH : South-Western/Thomson Learning, c2004. - 156 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0538727144 (pbk.)
Brand name products.
Product management.
658.827 / SCH
Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz. - Mason, OH : South-Western/Thomson Learning, c2004. - 156 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0538727144 (pbk.)
Brand name products.
Product management.
658.827 / SCH