Manage your reputation : how to plan public relations to build & protect the organization's most powerful asset / Roger Haywood.
By: Haywood, Roger
.
Contributor(s): Haywood, Roger. Managing your reputation.
Publisher: London : Kogan Page, c2002Edition: 2nd ed.Description: xii, 276 p. ; 24 cm.ISBN: 0749437944.Subject(s): Public relationsDDC classification: 659.2 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 2 |
659.2 HAY (Browse shelf) | 1 | Available | SOMAC,37001,03,CL | 5000037133 |
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| 659.2 HAR The marketer's guide to public relations in the 21st century / | 659.2 HAR Public relations : | 659.2 HAR Public relations : | 659.2 HAY Manage your reputation : | 659.2 HAY 2013 Public relations cases / | 659.2 HAY 2013 Public relations cases / | 659.2 HEN Public relations cases / |
Previous ed. published as: Managing your reputation. London : McGraw-Hill, 1994.
Includes index.
1. Basic principles. 2. Board policy. 3. Managing the function. 4. Objectives. 5. Appraisal. 6. Marketing. 7. Employees. 8. Public affairs. 9. Corporate/investor relations. 10 Issues and crisis planning. 11. Personal skills.