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Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan.

By: Publication details: Hoboken, N.J. : Wiley, c2003.Edition: 2nd edDescription: x, 292 p. : ill. ; 23 cmISBN:
  • 0471281395 (pbk.)
Subject(s): DDC classification:
  • 659.132 SUL
Summary: "Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today's ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories."--BOOK JACKET.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 659.132 SUL (Browse shelf(Opens below)) 1 Available SOMAC,37000,02,GR 5000033219

"An Adweek book"--Cover.

Includes bibliographical references (p. [273]-275) and index.

"Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today's ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories."--BOOK JACKET.