Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
By: Johnson, Lisa
.
Contributor(s): Learned, Andrea.
Publisher: New York : American Management Association, c2004Description: x, 230 p. ; 24 cm.ISBN: 081440815X (hbk).Subject(s): Women consumers | MarketingDDC classification: 658.834082
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 7 |
658.834082 JOH (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019109 |
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| 658.834 TAN 2014 Analytics and dynamic customer strategy : | 658.834019 Marketplace lifestyles in an age of social media | 658.834082 BRO 2006 Boom : | 658.834082 JOH Don't think pink : | 658.834082 WIT 2008 The she spot : | 658.8340835 YAR 2009 Gen buY : | 658.8340835 ZOL Getting wiser to teens : |
Includes bibliographical references (p. 223) and index