Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.
By: Hulbert, James M.
Contributor(s): Capon, Noel | Piercy, Nigel.
Publisher: London : New York : Kogan Page Free Press, 2003Description: xii, 356 p. : ill. ; 24 cm.ISBN: 074944018x.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 3 |
658.8 HUL (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000034307 |
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658.8 HOF 2011 Services marketing : | 658.8 HOF 2017 Services marketing : | 658.8 HOF 2024 Services marketing : | 658.8 HUL Total integrated marketing : | 658.8 HUL 2009 Sensory marketing / | 658.8 HUL 2012 Marketing / | 658.8 HUL 2012 Marketing / |
Includes index.