Normal view MARC view ISBD view

Desperately seeking the audience / Ien Ang.

By: Ang, Ien.
Publisher: London : Routledge, 1998Description: xii, 203 p. ; 24 cm.ISBN: 9780415052702 (pbk.); 041505270X (pbk.).Subject(s): Television viewers -- United States | Television viewers -- EuropeDDC classification: 302.2345
Contents:
I. Conquering the audience: the institutional predicament - II. Marketing the audience: American television - III. Serving the audience: European television.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 4

302.2345 ANG 1998 (Browse shelf) 1 Available SOMAC,37002,03,RM | SOMAC,91603,03,RM | SOMAC,37000,03,RM | SOMAC,37001,03,AD 5000151511
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 4

302.2345 ANG (Browse shelf) 1 Available SOMAC,37000,03,RM | SOMAC,91603,03,RM | SOMAC,37002,03,RM | SOMAC,37001,03,AD 5000047013

First published: 1991.

Includes bibliographical references (p. [186]-199) and index.

I. Conquering the audience: the institutional predicament - II. Marketing the audience: American television - III. Serving the audience: European television.