Essentials of marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].
Publication details: Frenchs Forest, NSW. : Pearson Education, c2004.Description: xvi, 418 p. : ill. ; 26 cmISBN:- 1741032210 (pbk)
- 9781741032215 (pbk.)
- 658.83 ESS
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.83 ESS (Browse shelf(Opens below)) | 1 | Available | TBSxx,34007,03,AD | 1000516214 |
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Includes index.
Includes bibliographical references.
Australian Degree Programme (UNISA) : MARK2020