Taylor's Library

Normal view MARC view ISBD view

Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.

Contributor(s): Morgan, Nigel | Pritchard, Annette | Pride, Roger.
Publisher: Oxford, UK : Elsevier/Butterworth-Heinemann, 2004Edition: 2nd ed.Description: xx, 314 p. : ill. ; 24 cm.ISBN: 0750659696.Subject(s): Tourism -- Marketing | Advertising -- TourismDDC classification: 338.4791
Contents:
Contributors - Table - Figures - Acknowledgements - Abbreviations - Part 1: Destination Branding in context - 1. Introduction - 2. Branding the nation: the historical context - 3. Nation-brands and the value of provenance - 4. Country as brand, product and beyond: a place marketing and brand management perspective -- Part 2: Destination Branding challenges - 5. Meeting the destination branding challenge - 6. The political challenge: the case of New Zealand's tourism organizations - 7. Branding and national identity: the case of Central and Eastern Europe - 8. The internet challenge for destination marketing organizations - 9. The challenge of public relations financial accountability: the case of the USA -- Part 3: Destination Branding in Practice - 10. A challenger brand: Wales, golf as it should be - 11. Brand Shanghai: harnessing the inner force of people and place - 12. Western Australia: building a state brand - 13. New Zealand and the Lord of the Rings: leveraging public and media relations - 14. Brand Louisiana: capitalizing on music and cuisine - 15. Brand Singapore: the hub of ' New Asia' - 16. Brand Philadelphia: the power of spotligth events - 17. Developing Brand Australia: examining the role of events - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 3, BayNo 4

 338.4791 DES (Browse shelf) 1 Available SHTEx,35050,03,GR 5000097012

Contributors - Table - Figures - Acknowledgements - Abbreviations - Part 1: Destination Branding in context - 1. Introduction - 2. Branding the nation: the historical context - 3. Nation-brands and the value of provenance - 4. Country as brand, product and beyond: a place marketing and brand management perspective -- Part 2: Destination Branding challenges - 5. Meeting the destination branding challenge - 6. The political challenge: the case of New Zealand's tourism organizations - 7. Branding and national identity: the case of Central and Eastern Europe - 8. The internet challenge for destination marketing organizations - 9. The challenge of public relations financial accountability: the case of the USA -- Part 3: Destination Branding in Practice - 10. A challenger brand: Wales, golf as it should be - 11. Brand Shanghai: harnessing the inner force of people and place - 12. Western Australia: building a state brand - 13. New Zealand and the Lord of the Rings: leveraging public and media relations - 14. Brand Louisiana: capitalizing on music and cuisine - 15. Brand Singapore: the hub of ' New Asia' - 16. Brand Philadelphia: the power of spotligth events - 17. Developing Brand Australia: examining the role of events - Index.