Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.
By: Kotler, Philip
.
Contributor(s): Roberto, Ned | Lee, Nancy.
Publisher: Thousand Oaks, Calif. : SAGE, c2002Edition: 2nd ed.Description: xvi, 438 p. : ill. ; 24 cm.ISBN: 0761924345 (pbk. : alk. paper).Subject(s): Social marketing | Behavior modificationDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 4 |
658.8 KOT (Browse shelf) | 1 | Available | SOMAC,37003,03,RA | 5000033335 |
Includes bibliographical references and indexes.