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The PR styleguide : formats for public relations practice / Barbara Diggs-Brown, Jodi L.G. Glou.

By: Diggs-Brown, Barbara.
Publisher: Australia : Thomson / Wadsworth, c2004Description: xviii, 238 p. : ill. ; 23 cm.ISBN: 0534570364 (pbk.).Subject(s): Public relations | Public relations -- AuthorshipDDC classification: 659.2
Contents:
Praface - 1. Annual reports - 2. Audio news releases - 3. Brochures - 4. Communication audits - 5. Direct mail campaigns - 6. Media kits - 7. Media lists - 8. Media tours - 9. Newsletters - 10. News releases - 11. Opinion-editorials - 12. Public service advertisements and announcements - 13. Speeches - 14. Video news releases and electronic press kits - 15. Web pages - Appendix A. Public communications toolbox - Appendix B. Organization profiles - Glossary - Sources - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
659.2 DIG (Browse shelf) 1 Available ADTP, 97324 1000509954
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 3, BayNo 2

659.2 DIG (Browse shelf) 1 Available SOMAC,37001,03,CL 5000048300
Main Collection Taylor's Library-TU
659.2 DIG (Browse shelf) 1 Available ADTP, 96232 1000506985

Praface - 1. Annual reports - 2. Audio news releases - 3. Brochures - 4. Communication audits - 5. Direct mail campaigns - 6. Media kits - 7. Media lists - 8. Media tours - 9. Newsletters - 10. News releases - 11. Opinion-editorials - 12. Public service advertisements and announcements - 13. Speeches - 14. Video news releases and electronic press kits - 15. Web pages - Appendix A. Public communications toolbox - Appendix B. Organization profiles - Glossary - Sources - Index.