Advertising : principles and practice / [William] Wells...[et al.].
Contributor(s): Wells, William
.
Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2008Edition: Australasian ed.Description: xvi, 552 p. : ill. ; 28 cm.ISBN: 9780733973215 (pbk.).Subject(s): Advertising -- AustraliaDDC classification: 659.10994
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.10994 ADV (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | SOCxx,91602,03,RM | 5000014269 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.10994 ADV (Browse shelf) | 1 | Available | SLASx,05000,03,RM | SOCxx,91602,03,RM | 5000005930 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.10973 SIV Soap, sex, and cigarettes : | 659.10973 THO 2012 Advertising age : | 659.10994 ADV Advertising : | 659.10994 ADV Advertising : | 659.11 DUT DAGMAR : | 659.111 The media handbook : | 659.111 B516 The blueprint for strategic advertising |
Includes index.
American ed.: Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. 6th ed. Upper Saddle River, N.J. : Prentice Hall, c2003.
Includes bibliographical references.
For tertiary level.